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MarTechMunch > Blog > CRM
CRM cube blocks
09
Apr

Transforming Relationships into Revenue: The Power of Customer Relationship Management

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    Shanya Jalan / 6 months
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  • 4 min read

Introduction In the digital era, as customer expectations rise, businesses are always looking for creative ways to not just meet but surpass these demands. Enter Customer Relationship Management (CRM) systems, a pivotal tool in the modern business arsenal designed to streamline interactions, foster customer loyalty, and ultimately drive revenue growth. CRM systems are not just […]

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09
Apr

Unifying Customer Journeys: The Strategic Advantage of Customer Data Platforms

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    Kapil K / 6 months
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  • 5 min read

Introduction In the digital age, where customer interactions span across multiple channels and platforms, businesses face the monumental task of stitching together disparate pieces of customer data to form a cohesive narrative. Enter Customer Data Platforms (CDPs), the linchpin in modern marketing strategies that aim to unify customer journeys and deliver personalized experiences. This article […]